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Case Study: Gatsby-Themed Gift for Sales Team Event

Case Study: Gatsby-Themed Gift for Sales Team Event
Case Study: Gatsby-Themed Gift for Sales Team Event

Gatsby-Themed Gift for Sales Team Event

Client: Acumed
Event: Annual Sales Team Celebration
Objective: To celebrate a successful year, acknowledge the team’s hard work, and motivate them to continue their outstanding performance.

Background

Acumed’s sales team had an exceptional year, surpassing targets and delivering impressive results. To commemorate their achievements and inspire them to maintain their high performance, Acumed organised a themed event inspired by the classic elegance of "The Great Gatsby." The aim was to honour the past year’s success while encouraging the team to set their sights on even greater accomplishments.

Gift Concept

The gift was designed around a quote from "The Great Gatsby": "You can't repeat the past, why of course you can." This quote was selected to highlight the message that although the past year’s successes were noteworthy, the team has the potential to replicate and even exceed these achievements in the future.

Gift Details

1. Contents:
  • Espresso Martini Cocktail Mix: A sophisticated nod to the Roaring Twenties, perfect for celebrating in style.
  • Love Cocoa Chocolate: A luxurious treat that complements the cocktail mix.
  • Martini Glasses: Elegant and practical, adding a touch of class to the gift.
2. Presentation:
  • Sustainable Luxury Gift Bag: Designed by Gilded Bee, the bag featured a 1920s-era style with gold foil blocking, reflecting the glamour and opulence of the Gatsby era.
  • Gift Card: The card mirrored the design of the gift bag and included a personalised message from the Sales Director, adding a thoughtful touch to the gift.

3. Considerations:

  • Alcohol Preferences: Prior to the event, we confirmed the drinking preferences of all team members to ensure inclusivity. Alternatives were provided for non-drinkers, ensuring that everyone felt appreciated.

Execution
The gifts were elegantly arranged on the tables during the dinner event. The Gatsby-themed presentation, along with the luxurious contents, was met with enthusiastic appreciation from the sales team. The combination of sophisticated design and practical items, coupled with the thematic and personal elements, made for a memorable and impactful experience.

Outcome

The team expressed their gratitude and enjoyment of the gift, feeling genuinely valued and motivated by the thoughtful presentation and thematic consistency. The blend of celebratory elements and the motivational quote effectively reinforced the event’s message of recognising past successes and inspiring future achievements.

Feedback Summary
  • Positive Reactions: The team appreciated the elegance and practicality of the gift, as well as the attention to detail in the presentation.
  • Impact: The thematic coherence and personal touch of the gift contributed to a strong sense of celebration and motivation.


Conclusion

The Gatsby-themed gift effectively achieved the event’s objectives of celebrating past achievements and motivating continued success. By incorporating a classic literary quote, elegant items, and a luxurious yet sustainable presentation, the gift conveyed appreciation and inspired Acumed’s sales team to aim for even greater accomplishments in the future.